A brand identity generator —
not just a logo maker.
A logo is one file. A brand is a system: the mark, its variants, a palette, type pairing, a voice, the guidelines that hold it together, and the assets a team needs to ship. VisionLabs generates the whole system from one conversation — editable, consistent, and yours.
Why a logo alone falls apart.
A single logo file looks fine in isolation and then fails the moment it meets the real world: the wrong colors creep in, the type doesn't match, the tone drifts across the website and the deck, and three months later nothing looks like it belongs to the same company.
An identity fixes that by defining the rules, not just the artwork. VisionLabs builds the mark and the system around it, then keeps the system consistent as you keep working — remembering your brand facts and flagging anything that would contradict them.
What the generator produces.
Each piece is built by a specialist tuned for that job, and every piece shares your project's context so it all fits together.
Logo & lockups
A vector mark with primary, stacked and monochrome variants, constructed on a real grid.
Color palette
A scalable palette with accessible contrast, roles and attribution that survives growth.
Typography
Heading and body pairing chosen for the brief, with sizes and usage notes.
Brand voice
Tagline options, mission, tone do's and don'ts, vocabulary and sample copy.
Guidelines
A brand guidelines document you can hand to a client, a developer or a new hire.
Tokens & components
Design tokens plus an optional shadcn-style React + Tailwind component library.
From brief to full brand book.
When you're ready, a single launch command runs the whole sequence in order — brief refinement, brand memory, logo, palette, type pairing, a landing page, a welcome email, a web-essentials pack and a brand book — narrating each step as it goes.
- Refined brief and remembered brand facts
- Vector logo with palette and type pairing
- A starter landing page and welcome email in clean HTML
- A web-essentials pack: favicons, social formats, manifest
- A brand book (DOCX) tying it all together
- Optional cryptographic signature for provenance and IP
Generate your brand identity.
Free to start. Pro plans from €29/mo unlock unlimited generation, full exports and project workspaces.
Common questions.
What does a brand identity include beyond a logo?
A full identity is a system: a logo with lockup variants, a color palette, type pairing, brand voice and tone, usage guidelines, and ready-to-use assets like favicons, social templates and a component library. VisionLabs generates the whole system, not a single file.
Is the output editable or just images?
Editable. Logos come as real SVG vectors you can refine in the built-in Studio, the palette and type ship as design tokens (JSON, CSS variables, Tailwind config), and guidelines export as a DOCX document.
Will the identity stay consistent as I keep working?
Yes. VisionLabs remembers your brand facts per project and flags anything that would conflict with the established palette, tone or type before proceeding, so the system stays coherent.
Can a developer use the output directly?
Yes. You can export design tokens and even a small shadcn-style React + Tailwind component library parameterized on your brand tokens — real code you own, with no npm dependency on us.
Do I own the brand identity?
Yes. We don't train on your prompts or resell your assets, and you get full export with no vendor lock-in. Assets can be cryptographically signed for provenance.
Is it free to start?
Yes. Start free, then upgrade from €29/month for unlimited generation, full exports, brand packs and project workspaces.